I watched 1800+ TED talks. I watched all those published on ted.com. Why? Because I am a TED addict. And because each of these talks reminds me that storytelling is essential in everything we do.

Facts are important, but facts alone have no value. They have to be consumed to be worthwhile. Stories make this happen by getting us involved. This applies to researching novel ways, it applies to creating products, it applies to leading people, it applies to educating kids, and it applies to marriage proposals. Essentially, it applies to anything worth doing.

Storytelling is what makes stories happen. But, storytelling is a skill, and like any skill, it can be learnt.

For example, an easy way to learn is to listen to good examples. Like TED talks. But, there are many ways to learn. And, there are even more ways to apply.

It only takes us to invest in it. Why?

Because storytelling is essential.