Tools and magic

I was asked several times about the tool I used to put together the Moose and the story of an analysis short animation. It was Keynote.

Most of the animations were realized simply by using the "Magic Move" transition effect. While at the beginning I thought the name of the effect was a little boastful, I now find it quite appropriate.

Some nice examples of what can be done with Keynote and its magic moves, can be seen on where Jeff Monday exploits a simple core idea: use a dot to present any piece of information and animate it to create meaning by offering a context. This simple idea leads to countless possibilities. The movie below illustrates the spirit:

Yet, even if a tool advertises "Magic", the magic never happens by itself. A tool is but an enabler. It is the human that needs to make the magic happen.

Posted by Tudor Girba at 1 February 2010, 11:07 pm with tags presentation, moose link


Maybe I should take a subscription to your comments’ section :) It really sounds like the MacCloud "iconic" vs realistic representation of faces in comics.

Posted by Simon at 2 February 2010, 11:03 am link

Actually, he cites McCloud in his speech, I missed it the first time.

Posted by Simon at 2 February 2010, 11:05 am link

You can get the comments RSS at:

Posted by Tudor Girba at 15 February 2010, 10:52 am link